Sunday, 9 September 2012

Week 7 - Innovation of Media

The transformation of media over the years has led to the infiltration of social media into everyday life. The video below explains the transformation of the media landscape within society.

As the media is digitised all the aspects and mediums of media become available digitally. Media is transforming from less of a source of information to more so a site of co ordination.

Consumers become producers. A huge change in the media landscape. Social media becomes a major source of news showing the world that standard news and media today is turning into a dead language.





Topics to further Research:

Changes in Technology

Relationship between virtual and physical advertisement and media control

New ways of approaching technology

Social value system changes

Growth and evolution of media