As the media is digitised all the aspects and mediums of media become available digitally. Media is transforming from less of a source of information to more so a site of co ordination.
Consumers become producers. A huge change in the media landscape. Social media becomes a major source of news showing the world that standard news and media today is turning into a dead language.
Topics to further Research:
Changes in Technology
Changes in Technology
Relationship between virtual and physical advertisement and media control
New ways of approaching technology
Social value system changes
Growth and evolution of media